The debate as to whether or not college athletes should be paid, is one that has been touched upon for years by countless individuals. There are both pros and cons as to why they should or should not, with individuals fiercely defending his or her stance. While I do not believe there will ever be unanimous consent in favor of one side over the other, I do believe that in the future, there will be great changes as to how collegiate athletics are run. Moreover, I see great changes primarily affecting the National Collegiate Athletic Association, thus affecting the schools associated with the organization. Due to the way the current system is run and the overwhelming abundance of flaws within it, in this paper I will argue that college athletes should be compensated for their contributions to the colleges and universities they represent. I believe paying these athletes will provide a multitude of benefits, not just for the individual, but the schools as well.
First and foremost, there are constantly stories circulating in the media of athletes going broke. Most recently, the Entertainment and Sports Programming Network, commonly referred to by the abbreviation ESPN, produced a film titled “Broke,” through 30 for 30 “ a 30 part digital short films series” (espn.com). In this particular film, the audience was introduced to countless professional athletes who shared their stories on how and why they went broke, or how and why they managed to stay financially stable. The documentary highlights research showing “60 percent of former NBA players are broke within five years of retirement;” “by the time they have been retired for two years, 78% of former NFL players have gone bankrupt or are under financial stress” (sportsillustrated.com). The film goes on to explain that this typically happens because “many pro athletes get shocked by harsh economic realities after years of living the high life” (espn.com). Many end up “sucked into bad investments, stalked by freeloaders, saddled with medical problems, and naturally prone to showing off” (espn.com). So, rather than fuel this trend, why not attack the root of the problem prior to these athletes reaching the professional stage? Why not help them in bettering their lives and ensuring their financial security? Paying college athletes will solve these problems and answer these questions. It will assist them in their transition to the professional realm of sports by teaching them financial discipline and the importance of allocating their earnings wisely.
In addition, college athletes should be paid because of the amount of publicity coupled with (in some cases) the hundreds of millions of dollars they bring to their respective schools. The amount of money schools earn solely based off of athletics is unheard of. Take the University of Alabama for example; many people don’t know much about the city of Tuscaloosa other than the Crimson Tide, the name given to the school’s athletic teams and most commonly associated with the school’s football program. In the 2008 fiscal year, the football team alone raked in an estimated $124 million dollars stemming from ticket sales, donations, media rights, branding, etc (espn.com). Several million dollars behind the Tide, filling the second place spot, is the University of Texas at Austin, simply known as Texas. The Longhorn football program brought in around $120 million dollars, with a majority of the revenue coming from ticket sales (espn.com). These are just two out of hundreds of schools that are making a fortune off of their student athletes, with the athletes receiving no compensation. However, athletes do not only bring monetary benefits to their schools, they also bring in public attention.
Let’s go back to the Alabama Crimson Tide. Remove Nick Saban and the football program and what do you have left of the university? Just another Division 1 school with mediocre athletics and a decent academic system. Now, add Nick Saban and Crimson Tide football team back into the mix and what do you? A powerhouse athletic program commonly known throughout the country. While critics may try to devalue its importance, athletics can solely be responsible for putting many schools “on the map.” The exposure schools gain from simply having a strong athletic program is mind-boggling. Texas Christian University for example saw a drastic spike in the number of student applications after winning the 2011 Rose Bowl versus Wisconsin. The university saw record high numbers with 19,000 students applying for 1,800 spots (nbcdfw.com). Raymond Brown, the schools Dean of Admission, credits the spike to “the national exposure form success in athletics,” in addition to the campus and the hard work of the Admission staff (tcu360.com). Another clear example of the influence and power of athletics can be found on the TCU admissions page, www.admissions.tcu.edu. On this website, directly following the link to “meet your counselor,” is a link to the TCU Athletics’ page providing an abundance of information on what is occurring in Horned Frog athletics. Might I add that this comes before the link to “available scholarships.” If that doesn’t speak volumes, I don’t know what does.
My last few points have mostly revolved around money and how it affects all parties involved. Now, my focus is primarily on the athletes themselves. I begin by addressing the clear distinction placed on this select group of individuals. They are not merely students such as myself, they are student-athletes. Already, these men and women are placed into a category separate from the rest of the populace, clearly identifying them as something more than just students. The title “student-athlete” heightens perceptions of the individual, therefore maintain them under a constant spotlight—where everyone wants to know your business and claims that they know what is going on in your life. Student athletes do not receive enough credit, or pay, for the work they put in both in the classroom and on their respective playing fields. In addition to balancing school and athletics, they must also balance a personal life with family and friends. Many times being forced to sacrifice that life because of athletics and for the benefit of the school. For example, some athletes are forced to spend holiday breaks away from their loved ones, while the rest of the student body is off enjoying a month off from school. A lot of these athletes are at school prior to the year beginning, and after it is considered over for the rest of the students. From personal experience, I understand just how difficult this is. I have brothers that were/are collegiate athletes and their school year doesn’t begin in August and end in May, it goes beyond that. These sports consume their lives in every way, so much that these individuals have to set their academic schedules based on their practice times and other athletic duties. Wouldn’t one expect this to be the other way around? At TCU, it is not. There are so many demands and expectations placed on student athletes and yet still no compensation?
One could argue that a free education in addition to the luxuries awarded for being a college athlete serve more than enough purpose in compensating players for their talents and sacrifices. However, there are numerous students at colleges and universities that are also receiving some sort of scholarship, yet are not nearly as scrutinized as student athletes. It is also important to note, that not every individual on the roster is receiving a scholarship, some are walk-ons, others are on partial scholarships, yet they still to held to the same accountability, as their more popular counterpart. Student athletes are viewed on a national level, essentially they are the face of the university, bringing in millions of dollars, support, and respect to his or her school. Much, if not all of the decision for how student athletes and colleges and universities are expected to comply lie in the hands of the NCAA.
“Nonprofit: not conducted or maintained for the purpose of making a profit <a nonprofit organization>” (Merriam-Webster Dictionary). The National Collegiate Athletic Association, commonly known as the NCAA, refers to itself as just that; a not for profit organization. It establishes itself as an organization solely devoted to student athletes, in order to “advance academics, provide opportunities, develop like skills, and enhance communities” (ncaa.org). The organization goes on to state, “graduating from college is as important as winning on the playing field” (ncaa.org). Based off of these findings, one might conclude that the NCAA is indeed looking out for its athletes and hoping to better their lives. Who wouldn’t stand for such policies that seek to advance our youth? The NCAA even has rules in place to govern the student athletes and the schools in which they play for. On the whole, it appears as if everyone involved is held accountable for his or her actions. Coaches, players, administrators, each party knows their role, and if at any time they fail to cooperate, penalties and infractions are handed out accordingly. However, upon further review it appears that the NCAA is in fact making a large sum of money, predominantly from the same student athletes it claims to protect.
As a nonprofit organization, the NCAA “rakes in about $800 million in revenue a year and pays its president $1.7 million—almost all from the NCAA tournament”(ncaa.org). In addition, through video game sales with partner EA Sports, the NCAA has grossed millions of dollars by emulating real life players and their schools. For example, NCAA Football allows gamers to choose which school they want to represent, while including current players from the schools roster. Aside from video game sales, the association produces athletic ware, more specifically jerseys, that are tied to players. Jersey sales also constitute as a prime source of earnings for the NCAA. Think about it. How many athletic events have you gone to and seen countless jerseys, worn by adults and kids alike? Yes, one might argue that there is no name on the jersey, therefore it is not directly associated with a player, but who comes to mind when purchasing a number 14 jersey from TCU football, or a number 2 jersey from Texas A&M? While the name may not be reflected on the jersey, it is certainly implied. Lastly, when purchasing memorabilia online, all a person has to do is type in the name of the athlete he or she is looking for and there it is, the number 14 jersey. It might not say “Dalton,” but that is probably how you found it.
My question is, who is there to punish the National Collegiate Athletic Association when they commit the infractions? It appears no one. They exploit thousands of individuals, yet face no repercussions. However, much of the NCAA’s actions are now being criticized by some of the leading and most popular names in sports. For example, former college basketball player and current ESPN analyst, Trent Dilfer, has openly spoken against the NCAA and many of its policies regarding the selling of athletes’ jerseys. Bilas went as far as tweeting images of how one can purchase college memorabilia, as mentioned above (npr.org). This move has since prompted the NCAA to declare a statement that they will “stop selling jerseys and similar products” (npr.org). This shows that the NCAA knows exactly what it is doing, and knows that it is wrong, but still does not acknowledge the party—the student athletes—that they have wronged and taken advantage of.
I could not imagine a world without sports. It is simply unthinkable; sports have become an ingrained part of society and are paramount to the success of many institutions. It is time to pay athletes for the work they do, for their schools and society.